TARGET - Alive

 
TARGETAliveInline.png
 

Release Date: January 24th, 2018
Label: JSL Entertainment
Genre: Dance/Pop/R&B
Length: 5 Songs/15:55


 

01. Still (Intro) {N/10}
I'm passing on giving this song a score, mostly because it's less of a song and more of a teaser for the title track of the album.

02. Awake {7/10}
The first thing that I have to mention is that the opening rap gave me some serious BTS vibes. I’m not sure if that’s a good or bad thing, but that was my first thought going into this track. Raps aside, the spaced out vocals in pre-chorus feels a little awkward, especially with the lack of instrumental power to back them up. The chorus itself is reasonably catchy, and I quite enjoyed it having a nice mix of vocal belting and more forceful talk-raps. Instrumentally this song is a bit too on the droning side for me, and the mixing does kind of clash against itself, but it isn’t muddy to the point that it’s indiscernible. Overall, this wasn’t the track that I would have personally went with for a debut, but at the same time I think it does retain a fairly unique sound compared to the current music scene.

03. Tempest {9/10}
”Tempest” is definitely the track that I would have gone for as the title if it were a choice of song on this album. This is a much more public-friendly style that could have a wider appeal across the board and get the group some attention. The fast-paced synth party of a chorus, the stronger showing of both vocals and raps, the energetic delivery all-around? This track is definitely what I would consider an “underrated bop” in the words of the youth. It has one flaw, which is in that the instrumentals are just a tad on the scratchy side, but without that, I love this song. It’s a great track that reminds me of 2010-2011 K-pop, and I’ll always have a soft spot for that.

04. 아픈 건 미루자 {8/10} 
This is the most cutesy style that’s presented on the album, but it’s not overly so, and it’s actually the least distorted instrumental on this album. It’s much clearer and easier on the ears, and while it retains those nice bouncy bass synths, it brings an entirely different vibe with a fantastic set of vocal deliveries at every turn. The chorus is absolutely adorable, and though it might not be the catchiest thing in the world, it definitely is enough to get stuck in your head for a while. The song feels a bit nonstop, but it doesn’t grate or get tiring, and it ends just in time to keep it from being anything but an enjoyable track.

05. Awake (Inst.) {N/10} 
As is the case with all instrumental tracks, I’m not going to be reviewing or rating this.

 
 

▲ = Favorite song on the album
▼ = Least fav. song on the album
 

 

Summary
I have to admit, even though this album feels like a jumble of songs that were all competing to be a title track, each song has a distinct and unique vibe that will appeal to different sets of people. Admittedly this makes the album itself feel less like a cohesive piece conceptually and musically, but the songs are still solid. There’s a certain charm that’s inherent with the vocal colors of this group, and I think that it takes this album to a level that might have otherwise not been achieved. If you’re looking for a new group to stan and are always a fan of the underdogs, I think TARGET makes a substantial and compelling reason to have them in your sights.

Overall Score: 8/10