APRIL - Oh! my mistake

 
 

 

It’s been just over seven months since we last heard from APRIL. While I’m personally not the biggest fan of a majority of their title tracks, I’ve always thought that there was talent within the group and that they just needed the right song to help them shine. As the years have gone on, I’ve sort of lost my faith in DSP Media to find and give them that song, but I always check out their music with the hopes that this comeback would be the one. That being said, I went into this music video completely blind to concepts, sounds, or any kind of teasers and/or spoilers.

The Song

Well.. APRIL finally broke out of their mold again, and damn am I glad they did. This song is a really unique blend of sounds and style that stands out not just among their own previous titles, but against the current set of trends that dominate the mainstream currently. The whole instrumental to this track is a lot more subtle and it has a softball delivery that I really don’t think anyone was expecting.

The way those chimes during the chorus are juxtaposed with the constant pulsing bass makes for a delicious, wavy ride of energetic fun, especially with the playful vocals shifting from quick talk-like bits to cascading falsetto multiple times within just a few seconds. The pre-chorus buildup with the rapid claps, the speedy vocal melody of the refrain, the dreamy bridge progression - this song is chock-full of things to love. There’s even some delightful high notes to top everything off.

Really my negative comment to make on this song is that I felt the beginning of the second verse kind of broke the overall pace of the song. I know that it’s a pretty common issue for rap sections in K-pop, especially older tracks, but there’s been a pretty solid effort lately to remove those kinds of awkward hitches, and I just think this is one of the times it didn’t really work.

All in all, though, I have to admit that I am absolutely floored. As somebody that really didn’t like almost any of APRIL’s past titles, I’m addicted to this song. I haven’t been able to put it down at all today, and I don’t think I’ll be able to get it out of my head anytime before the end of the year.

The Video

While I have all of the praise in the world basically for the song, the music video has a bit less of my appreciation. I’m a bit exhausted of these kinds of color tones being used personally. I get it, though. It’s a retro feel, it fits in with the song and what not. I’m just looking for a little more originality if you’re going to take some rather overused concepts and put them into your videos. The whole retro TV and VCR thing is something that I still need to make a video on at some point, but I really am just over it being used so often. It’s especially bizarre in this case when there’s clearly scenes of Yena using a cellphone in this video. The whole era comes off as either misconstrued or misrepresented.

On a much brighter side, holy mother of God did all of the girls look great. Styling-wise I think that this is absolutely killer and it’s my favorite look that APRIL has done up until now. I cannot wait to see what kind of outfits they use for live performances of this comeback. The choreography did look a little bit more on the tame side of things, unfortunately, but there was also so little shown that I don’t really know that for sure. There were some cute parts that looked like it would make fans go crazy, though, and I can appreciate that.

There wasn’t much to critique in the way of a story - there was none. The same goes for metaphors or imagery, really. It’s mostly just a video showcasing the girls dancing or being cute and silly. I do wish there was a little bit more going on there to talk about, but hey - I don’t mind an abundance of shots dedicated to gorgeous girls. Overall it was a serviceable video with a few shots that are sure to make Fineapples go crazy.

Conclusion

I’ve gotta admit, “Oh! my mistake” might actually be one of my top songs of the entire year. What an absolutely delightful surprise of a song. I’ve doubted DSP Media’s capability of properly handling APRIL for years, but I think I’ve finally been proven wrong. If you aren’t a fan of APRIL for whatever reason, I think you need to go give this track a listen immediately. You’ll see exactly what their fans love about them, and exactly what I’ve always seen lurking beneath the surface even in their title tracks that I didn’t care for.