Bye Bye Badman - Monolove
Bye Bye Badman is a small, relatively unknown band that's been around since 2010. The group has actually been nominated for multiple awards, even winning a few. However, that doesn't seem to have boosted their overall popularity or visibility in the pop-dominated world of South Korea. Bye Bye Badman has long been one of my personal favorite groups, so I only thought it fair that I check out their new music video and try to share it with as many people as I could.
"Monolove" opens up with a constant strumming low guitar note and a simple, snappy drumbeat. This introduction sounds kind of close to Deep Purple's "Highway Star," though the temperate vocals instantly grant a tone that erases the thought. The chorus is quick and straightforward, with the bass taking a more noticeable role and the synthesizer finally kicking in. There's no second verse right after the first refrain, instead heading from there and having a small instrumental break before returning to the chorus. It was an interesting idea, though a second verse does still come after that.
The song is short, measuring in at just under three minutes, but I think that's perfect for what Bye Bye Badman delivered here. It's overall just a very basic set of sounds coming together to create a clean piece of music, but there's nothing in particular to note here. That's not to say that I didn't like this song because I actually loved it. There's something alluring about the simplicity of all of the instrumentals in today's often overproduced market, and the singer's voice just has that something that I can't describe. "Monolove" adds to an evergrowing list of great music from this band.
The video is entirely animated and has an interesting aesthetic to it. Blends of dulled shades are combined with a palette of intense pigments that flavor the video with gorgeous watercolor-esque imagery. The video is fairly simple in what it shows, opening with a girl running through several different scenes before it shifts to her biking for a short while. Then we have her driving through a city, with an odd part during the scene where a girl is standing in the way only to fade away as the lights of the car come on. In an almost ridiculous fashion, the girl gets into a plane and flies that. In total, this girl is TRAVELING.
I think it's safe to say that the video is clearly depicting a girl that's going through several hoops to get to somebody she loves. All of the running, biking, driving, and even flying, is all just a gigantic metaphor for the lengths that one goes through to show somebody else how much they love them. It's very simple, and certainly nothing new, though I do find it endearing and cute. The animation was gorgeous and gave a specific style that I found distinctive and memorable.
I won't pretend that I'm not biased when it comes to indie bands, especially ones that I've been following for a while. I've loved almost everything that Bye Bye Badman has released for some years now, and "Monolove" doesn't differ in that regard. This style of music is just something that I gel with, and while it's not anything particularly inventive, I still found myself savoring every minute. If you haven't given Bye Bye Badman a listen before, I'd highly recommend not only "Monolove," but anything of theirs you can get your hands on!