CROSS GENE - touch it



CROSS GENE is a five-member boy group under Amuse Korea. They've been in the K-pop scene since 2012, but have seen little in the way of mainstream attention and/or success since then. I myself have listened to only a handful of their releases, but I'm aware that their fanbase holds them in high regards. With that in mind, I went into this simply expecting something different than the usual, and definitely something that would separate them from the horde of boy groups that I'm already familiar with. 

The Song

Sadly, "touch it" just doesn't do what I was expecting it to. It's a song with the same tropical vibes that have been a mainstay for the past few years for an absolute ton of releases, and it doesn't really do much to make itself different. This is probably going to be one of my shortest reviews, but I just don't have anything to say about the song. It's not bad, but it's just a culmination of nearly every boy group song that I've heard in the past two years of K-pop. I'm sure that CROSS GENE fans or audiences that still enjoy the trop house sound will find this to be a good release.

The Video

The video doesn't stray too far from what I've just said above, either, sadly. Color schemes and props are generally familiar to the eye, but I will admit that I think the dance looked pretty great. I love the use of props to not only differentiate a dance, but also to help make it that much more interesting, and CROSS GENE's choreography certainly seemed to nail that.

The only thing I can say about the video apart from that is that I enjoyed the concept of the boys being stuck inside of a television. It's a good way to take the concept of being trapped in a cage and sort of twist it into something a little different, and it made for some fun scenes here and there. They did a pretty good job of using limited sets to create a vague and entertaining video. I don't think that this is bad video, and the boys all looked great, so fans should be more than pleased with it.


I don't know if it's my own expectations for this group to be something different, my complete lack of interest in anything colliding with tropical themes, or a combination of both, but I just found myself disappointed. I'll reiterate once more that I think fans of the group will enjoy themselves with this track, and that anybody who enjoys the general trend of boy groups will also likely dig this track, so if you fall into either of those categories check it out.