Girls' Generation-Oh!GG - Lil' Touch

 
 

 

Girls' Generation-Oh!GG is the brand new sub-unit to come out of Girls' Generation, consisting of all five of the members that renewed their contracts with SM Entertainment. As a SONE, I felt overjoyed and excited to be checking out the new sub-unit, and I was really curious as to where SM would be taking them musically. I didn't have a chance to check out any of the teasers, unfortunately, but I was still more than happy to hop in and just enjoy the experience.

The Song

Well I don't think I was quite expecting this kind of song, but that's definitely a good thing in the case of Girls' Generation. These women have been around for over a decade now, and it was rare when they were a full group that they got to do a more matured sound, so it was definitely a pleasant surprise that SM opted to go with it for this sub-unit.

I love how this song has two verses that are starkly different from one another. The first has those hushed vocal deliveries while the second has this sort of a-rhythmic, stuttered patterns that really just break this song up just an extra step further while also bringing a unique edge and feel to it all. The pre-chorus, chorus, and bridge have this pseudo-organ pushing out chords in the background, and it's a weird haunting sound that somehow works nicely against everything that's going on.

I have to say that I'm also impressed with how SM somehow managed to feature, quite literally, a person screaming as a prominent instrumental for this song and somehow it never feels annoying. That is some voodoo magic if I've ever heard it. The clapping mixed with percussion is something that never really seems to lose its flavor and does wonders for this track as well. 

Individual of this pieces of this song are all well-done both in terms of instrumentals and vocals, and overall everything in this song culminates into a fun ride with an especially exciting chorus. However, the chorus does feel a little disjointed from the verses, almost coming out like a completely different song stitched together with them with how quick and choppy the transition happens. It's not a bad thing, but it does feel just a tad out of place. Still, the song is interesting, upbeat, and incredibly fresh and different than what you might immediately think of when it comes to Girls' Generation.

The Video

This video is almost certainly a half and half between choreography shots and individual scenes with imagery and pseudo-story going on. As far as I can tell, there really isn't much going on in the way of a story, but it's portrayed as though there is. That isn't to say that the imagery itself serves no purpose or meaning, though, as there most definitely are some things to read into here.

Let me start with what I would consider to be the most interesting piece of imagery in this video - the kinetic balls. Personally I like to think that these possibly correlate to how the girls are still going strong and won't slow down no matter what happens. Girls' Generation is timeless, and that's also an idea solidified by the immediate use of clocks right after the kinetic balls, as well as by the introduction of this video where we see YoonA waking up after the sound of a bell, almost like she's rising from the dead.

Past that, there are a few items like the rose that play a pertinent role throughout this video, and I believe it to be a representation of how this group is pulling away from the rather childish styles that they were often using in the past. This is a new unit and they literally shoot the flower as a way to show that they're done being prim and proper and are moving onto a much more matured style, which is also evidenced by the symoblism with the plants. All of the plants in the video are fully grown and healthy, and that seems to be in line with how the girls are aging gracefully and pulling into a much more adult-styled path for their music.

Overall I did like this video. It was fun to watch and even more fun to figure out the meaning behind it all. I haven't mentioned it yet, but it should be damn obvious - all of the girls looked incredible. YoonA takes the cake for me this time around with Yuri as a damn close second, but I seriously cannot tell that any of them have aged a day in the past ten years. 

Conclusion

SNSD-Oh!GG is a sub-unit that makes an obvious attempt to stray away from the path that Girls' Generation as a full group had been going down, and it worked out in a way that I personally wasn't expecting. It definitely makes logical sense, I just didn't see it coming. I do wish that they'd debuted with a mini-album at least, but for now, this single will have to tide me over and keep me looking forward to their future releases.