NU'EST W - Dejavu

 
 

 

The last time that we heard from NU'EST W was back in October of last year when they released "WHERE YOU AT." Since the debut of this subunit, I feel like they've picked up a lot of traction and attention, and I also feel like it's well-earned. I didn't have much time to check out any teasers for this comeback, so I really just decided to head into it fully blind. 

The Song

Even though I went into this song without knowing what to expect, I don't think that this style of song was what was floating around in my head. It's definitely something I appreciated, though. The deep reverberating synths instantly pulled me to thoughts of Kevin Lyttle's "Turn Me On" of 2003 fame, but then the song pulls a crispy smooth twist as it shifts into a nice, funky bass guitar groove for the hook. The guitar plucks and finger snaps pieced the two varying portions together in a way that subverts expectations, but also in a way that keeps things consistent and steady for the listener.

Vocally the song is less impressive than their previous release, but this type of song also isn't calling for anything else than what was delivered. It's less of a show of their range and more one of their technique and ability to adapt which is more than appreciable. I think that this track appeals to me on a more personal level due to its funk elements and interesting way of varying up the tempo. It's a very classy journey and exploration for NU'EST W to be undertaking, and this song ends up coming out as a winner in my opinion. It isn't the type of song you'll have on repeat for the whole day, but rather I think one that will creep into your mind out of nowhere and you'll ask yourself why you don't listen to it more often.

The Video

Alright, so I'll be honest right here from the get go. I know that I've made it a personal mission for myself not to just dismiss music video plots if I can't understand them or make any sense of them, but this video honestly is just baffling to me. There are hints of ideas here and there, but I just can't seem to piece any of them together in a coherent manner. So if you're looking for some kind of explanation, I'm afraid I don't have one.

As for everything else going on in here, I like a lot of the choices. The color palette was a bit more muted instead of exaggerated, the lighting provided some nice contrasts, the outfits were nice, and several scenes are standouts. Obviously everybody is going to be talking about the goat because it's really bizarre, and I couldn't agree more. Even though this video got me completely lost and confused, I found myself intrigued enough and interested enough to watch it multiple times over. If you have a theory, I would love to hear it so that I can enjoy this video even more!

Conclusion

"Dejavu" is likely not the type of comeback one would expect after "WHERE YOU AT" made such an impact for the group, but I admire the attempt to not just latch onto that song's fame. Instead, NU'EST W are intent on proving their group capable of multiple genres and concepts, and this track does an absolutely excellent job of showing just that. If you're into tracks with an interesting arrangement, funk elements, and/or a smoother sound overall, this is a great one for the year.